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29 Apr 2015

The Numbers You Really Need To Know In Video Advertising

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Online drives video and ad views higher Video advertising is proving to be a valuable channel to advertisers. An analysis by FreeWheel of Q1 2015 data, shows completion rates are high across the board.

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05 Apr 2015

Death & Resurrection: The Past & Future of TV

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Online is Changing the Home Entertainment and Advertising Markets For almost 7 decades Television has been the most influential Medium that shaped our lives. From the landing on the Moon to Super Bowls and nightly news, We have have always looked at the living room screen as our gateway to the outside world. Not so much in recent years though. Nowadays, The Internet is king. This is a big

29 Mar 2015

True View: 4 Ways to Prevent Skip Ad

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Online video is the fastest growing segment in the advertisement business. Unlike traditional TV ads, this type of advertisement is more accurately targeted, measured and with far better ROI value for advertisers. According to a report by eMarketer, YouTube accounts for nearly 20% of the total video ad spend in this fast growing advertising chanel: But as online video advertising

29 Mar 2015

How to Build an Effective Video Campaign

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Fact: Online video marketing is one of the fastest advertising segments in the world. Here’s another fact, in a recent marketing study performed by BrightRoll (who were acquired by Yahoo for $640 Million in cash late last year) 25% of online marketers are in the opinion that it will be the fastest growing segment. Other numbers support it as well, As shown in this chart, Online video

19 Mar 2015

Interactive Video Advertising Just Got Easier, More Transparent

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And unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. We power digital video advertising for the world’s largest brands, including 87 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. Our platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two

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